Adding a personal touch as you enter the digital arena sets your brand and service apart from the noise. Intimately knowing your audience, their behaviours, and their interests is the first step to personalizing your brand and reaching your target market in this enhancing user experience on the web and mobiles.
Seth Godin, an author and entrepreneur who has been lauded as America's greatest marketer. For Godin, a brand is "the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another".
brand values- The brand is the whole experience, the service, product, personality and expression, and I can't see how people claim to do the branding, the total experience.