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There are over __water brands. How does one distinguish themselves from the rest? Emotion, personality, giving life to an otherwise mundane product and the art of storytelling.


The goal of a brand is to make a company unique and recognisable, and to project a desired image."


Seth Godin, an author and entrepreneur who has been lauded as America's greatest marketer. For Godin, a brand is "the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another".

brand values- The brand is the whole experience, the service, product, personality and expression, and I can't see how people claim to do the branding, the total experience.

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