There are over __water brands. How does one distinguish themselves from the rest? Emotion, personality, giving life to an otherwise mundane product and the art of storytelling.
The goal of a brand is to make a company unique and recognisable, and to project a desired image."
Seth Godin, an author and entrepreneur who has been lauded as America's greatest marketer. For Godin, a brand is "the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another".
brand values- The brand is the whole experience, the service, product, personality and expression, and I can't see how people claim to do the branding, the total experience.