Identity is "building the essential elements that an organisation is known by: name, logo or symbol, colour, typographic style and visual language, and how you uniquely put these together, how you express these to create a sign, an image. We create the building bricks of an organisation's DNA."
We believe in strong, honest, uncomplicated communications, usually minimal symbols and trust marks. We keep it simple." Far from being old fashioned, Perkins has recognised that the greatest service a designer can offer to an organisation is clarity and integrity of image.