There are over __water brands. How does one distinguish themselves from the rest? Emotion, personality, giving life to an otherwise mundane product and the art of storytelling.

 The goal of a brand is to make a company unique and recognisable, and to project a desired image."

 Seth Godin, an author and entrepreneur who has been lauded as America's greatest marketer. For Godin, a brand is "the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another".

brand values- The brand is the whole experience, the service, product, personality and expression, and I can't see how people claim to do the branding, the total experience.

O+ DESIGN is an independent design studio that collaborates with global brands, 4As, SMEs, and nonprofits on a wide range of design disciplines. We create identities, shape concepts, curate content, devise design strategy, build branding, and produce graphic design.

BRANDING

BRANDING

How to make your brand stand out from the rest? Shape, typeface, material, copywriting, scents, photography and tone of voice can make an effective and memorable impact of your brand. 

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